Building Internal Links: Secrets That Many Do Not Know About SEO


Internal links are links that connect different pages on your website. They are an important part of SEO, and can help to improve your website's ranking in search engines.

There are several benefits to using internal links:

  • They help search engines to crawl and index your website more easily.
  • They pass link juice (authority) from one page to another, which can help to improve the ranking of the linked pages.
  • They help users to navigate your website more easily.
  • They can help to increase the time that users spend on your website, which can also improve your ranking.

But there are some secrets that many people don't know about how to use internal links effectively. Here are a few of them:

Secret #1: Use anchor text that is relevant to the linked page.

The anchor text is the text that you use to link to another page. It's important to use anchor text that is relevant to the linked page, because this will help search engines understand what the linked page is about. For example, if you have a page about "how to make a cake," you might link to a recipe page with the anchor text "cake recipe."

Secret #2: Link to high-quality pages.

When you're linking to other pages on your website, it's important to link to high-quality pages. This means that the pages should be well-written, informative, and relevant to your target audience. If you link to low-quality pages, it could actually hurt your website's SEO.

Secret #3: Link deep into your website.

Don't just link to your homepage from every page on your website. Instead, link to other pages on your website as well. This will help users to find the information that they are looking for, and it will also help to improve the ranking of those pages.

Secret #4: Use a variety of link types.

You can use text links, image links, and even video links to build internal links. Each type of link has its own advantages and disadvantages. For example, text links are easy to read and understand, but they can be easily overlooked. Image links can be more visually appealing, but they can be harder to click on. Video links can be a great way to add depth and context to your content, but they can also be time-consuming to create.

Secret #5: Use internal links in your navigation.

Your navigation is a great place to add internal links. This will help users to find the information that they are looking for, and it will also help to improve the ranking of those pages.

Secret #6: Use internal links in your footer.

The footer is another great place to add internal links. You can link to your most important pages, such as your homepage, your about page, and your contact page.

Secret #7: Use internal links in your blog posts.

When you write a blog post, be sure to link to other relevant blog posts on your website. This will help to improve the ranking of both pages.

Secret #8: Use internal links in your product pages.

When you sell products on your website, be sure to link to related products. This will help users to find the products that they are looking for, and it will also help to improve the ranking of the linked pages.

Secret #9: Use internal links to create a site map.

A site map is a list of all of the pages on your website. It's a great way for users to find the information that they are looking for, and it's also a great way for search engines to crawl and index your website. You can create a site map manually, or you can use a tool like Google Search Console to create one automatically.

Secret #10: Use internal links to improve user experience.

Internal links can also help to improve user experience. When users click on an internal link, they are taken to another page on your website. This can help them to find the information that they are looking for more easily, and it can also help them to stay engaged with your website

These are just a few of the secrets that many people don't know about how to use internal links effectively. By following these tips, you can build internal links that will boost your website's ranking in search engines.

Here are some other information to well-known sources that discuss the importance of internal links for SEO:

I hope you found this article helpful!

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